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Three steps to building a successful practice


When it comes to starting a private practice, one of the most important things to think about is ensuring that people know about and can find it. Many physiotherapists start private practice with the ambition to help people and enjoy greater freedom. The fact is that none of this can happen if you don't market your business. Indeed, even today many people neglect to think of their practice as a business and as a result, there are a great many physiotherapists who aren't doing nearly as well as they could.

No matter how you see your private practice, it's a business and you're in charge. As a result, you need to take into account some essential business rules and ethics and even though it's true that your primary motivation is to help others, the fact is that if you can't help yourself – you're in no position to help anyone. With our advice, you can start marketing your physiotherapy practice and enjoying more patients and referrals.



Find out how Physio123 have helped physiotherapists improve their online presence and increase referrals.

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1. Your patients are customers and you are a business person!
No matter how you look at things, you are not just a business person; you are also a sales person! Every time you deal with a patient, you need to be aware of the fact that as a result, you need to deliver a quality service and also, to take advantage of your experience and knowledge to offer alternative products and retain the client

2. Communications are CRITICAL – Don't neglect the phone!
Something we all overlook at times is how important it is to be courteous, appear knowledgeable and ensure that enquiries from new patients are answered quickly and effectively. In small practices often answering the phone can be near impossible at times, but the fact is you get most of your referrals from the phone, either from people ringing you after finding the website or getting your number from a friend. Ensure that whatever you do, you have a way to answer the phone at all times, even if it is just voicemail.

3. Customer care is important for all!
Taking care of your patients well ensures that you have a happy patient and that means not only are they more likely to come back in the future, but that they will quite happily recommend you to their friends and family. Customer care means ensuring that if it's possible, you give them 120% and make them feel like they really are getting VIP treatment.



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