Analytics / Reporting
Web stats gives us an invaluable insight into what visitors are doing, where they're going and most importantly where they are coming from. It's one of the best ways for us to ensure that you're getting nothing but the most effective service possible.
Physio123 uses a variety of methods of statistics analysis, from regular checks with automated tools, to looking through web stats manually to discover interesting trends and new sources of traffic, we do whatever we need to ensure that we can paint ourselves and you a realistic picture of what's happening on your site. This lets us run more targeted marketing campaigns as we can link them up to statistics and check their effectiveness in real time!
Web stats can help us answer the following questions:
- How many visitors do you have per day?
- What's the busiest time for your website?
- What country or even town are visitors coming from?
- What website or search engine referred them?
- If they came from a search engine, what keywords did they use?
- What was the first page they visited?
- What was the last?
As you can see, the days of having simple counters that simply told you how many visits you get per day are over. Today, with web statistics, we can figure out just about anything. In particular, the statistics we gather let us analyze the following details:
- Click through rate
- Bounce rate
- Time spent per page
- Time on your website
- Popular pages
- Underperforming pages
- Technical errors
- Return visits
All of this information helps us maximize the effectiveness of your website and we're constantly looking at the statistics so that we're able to target our SEO and marketing campaigns accordingly. As our customer, we're committed to giving you the best experience possible, and web stats analysis is an essential part of that process.
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